To wrap up our discussion of brand equity, we turn over the floor to Lysle Wickersham, a strategic partner of ours and an expert in building brand equity. The article contains five great links to tremendous articles on building brand equity.
Lysle Wickersham is a brand and positioning strategist leveraging his background in advertising/branding and investment banking as Founder and Principal Consultant at BRANDThink, LLC, a strategic consulting firm supporting early-stage and general businesses and PE & VC in amplifying market performance, value creation, and building brand strategies that build high-performing and high-value businesses. To talk about strategies for your company, please reach out: lysle@brandthink.biz. Lysle on LinkedIn. BRANDThink on LinkedIn.
How to Build a High-Value Brand and Why You Want One
It’s a fact well documented by research: A strong brand accelerates market performance, increases enterprise value, and is a multiple modifier at exit. This thought piece from BRANDThink.biz discusses how building brand equity is a core driver in any value-creation strategy. It presents the three core pillars in all high-performing and high-value brands and ten key things to remember to build a high-performing brand.
3 Pillars Of High Value Brands / Branding Strategies | BrandThink, LLC
Are You Going to Exit with A Business or a Brand?
Successful CEOs invariably don’t just build a business. They build a brand. Strong brands help ensure long-term sustainable success, increase customer loyalty and offer leverage at the negotiating table when it’s time to exit. This thought piece from BRANDThink.biz discusses how a strong brand is a core driver of value creation, reducing acquisition risk, increasing transaction multiples, and positively impacting both customers and buyers alike.
Strong Brand Valuation: Vital Part of Exit Strategy | BrandThink, LLC
Brand Diligence – Seeing Behind the Curtain
Building brand equity has become a critical driver and best practice in any value-creation strategy. Understandably, so has the practice of brand diligence in assessing an acquisition or merger. This thought piece from BRANDThink.biz discusses the importance of adding brand diligence as a standard best practice, giving stakeholders a predictive advantage that mitigates risk and improves the likelihood of outsized returns.
Brand Diligence – Seeing Behind The Curtain – BRANDThink
Build Your Brand or Leave Money on the Table
Strong brands drive tangible financial success, offering greater promise of future performance – or goodwill: the delta between the book value of a business and what an acquirer is willing to pay. This thought piece from BRANDThink.bizdiscusses how building your brand protects investment, reduces risk, and is the ultimate transaction multiple modifier when looking to exit.
Building a brand to build wealth (brandthink.biz)
Why Successful Leaders Commit to Building Brand
The data is conclusive: Building brand builds wealth. Brand values, those often intangible attributes, are the main reason why well-branded companies’ market capitalization exceeds their book value when selling, acquiring, or merging. This thought piece from BRANDThink.biz discusses how and why today’s successful C-Suites consider investing in and growing brand strength to be a mission-critical best practice.
Brand Leadership / Building Brand = Building Wealth | BrandThink, LLC