1. We have a very clear understanding of our target customers needs as well as challenges now and into the future?

  • Strongly Disagree
  • Disagree
  • Neutral
  • Agree
  • Strongly Agree

2. We have a strong brand awareness across our target markets?

  • Strongly Disagree
  • Disagree
  • Neutral
  • Agree
  • Strongly Agree

3. We understand very clearly the strengths and weaknesses of our competitors and review them on a regular basis?

  • Strongly Disagree
  • Disagree
  • Neutral
  • Agree
  • Strongly Agree

4. We have segmented our market by demographic, geographic or some other manner and our value proposition is well aligned to each of those market segments?

  • Strongly Disagree
  • Disagree
  • Neutral
  • Agree
  • Strongly Agree

5. We have a unique competitive advantage that sets us apart in our market and drives our marketing strategy?

  • Strongly Disagree
  • Disagree
  • Neutral
  • Agree
  • Strongly Agree

6. We have a high quality website that communicates our products and services effectively as well as telling a clear story of how we do business?

  • Strongly Disagree
  • Disagree
  • Neutral
  • Agree
  • Strongly Agree

7. We are seen as market leaders across our target markets?

  • Strongly Disagree
  • Disagree
  • Neutral
  • Agree
  • Strongly Agree

8. We have a very clear understanding of the attributes of our ideal customer and their buying behaviour?

  • Strongly Disagree
  • Disagree
  • Neutral
  • Agree
  • Strongly Agree

9. The attributes and values of our brand are clearly understood by our target market?

  • Strongly Disagree
  • Disagree
  • Neutral
  • Agree
  • Strongly Agree

10. We have a documented marketing plan with clearly articulated product innovations, pricing strategies, marketing strategies / actions and key performance indicators?

  • Strongly Disagree
  • Disagree
  • Neutral
  • Agree
  • Strongly Agree

11. We have a strong social media presence that provides social proof of the impact of our products / services?

  • Strongly Disagree
  • Disagree
  • Neutral
  • Agree
  • Strongly Agree

12. We have weekly, monthly, quarterly and annual accountability loops to review progress of marketing strategies, targets and updating of plans?

  • Strongly Disagree
  • Disagree
  • Neutral
  • Agree
  • Strongly Agree

13. We have a strong awareness of the strengths and weaknesses of our products and services?

  • Strongly Disagree
  • Disagree
  • Neutral
  • Agree
  • Strongly Agree

14. We meet or exceed our targets around key indicators such as open rates, new inquiries, new leads on a regular basis with regard to our contact program?

  • Strongly Disagree
  • Disagree
  • Neutral
  • Agree
  • Strongly Agree

15. We have an ‘x’ factor to our business and the way we are positioned in the market sets us apart from competitors?

  • Strongly Disagree
  • Disagree
  • Neutral
  • Agree
  • Strongly Agree

16. We have well documented processes and a high quality team that drive a successful marketing program in our business?

  • Strongly Disagree
  • Disagree
  • Neutral
  • Agree
  • Strongly Agree

17. We connect strongly and regularly with our target market (and existing customers) through online communities or social channels?

  • Strongly Disagree
  • Disagree
  • Neutral
  • Agree
  • Strongly Agree

18. We use cutting edge marketing technology applicable to our business in areas such as CRM systems and social media connections?

  • Strongly Disagree
  • Disagree
  • Neutral
  • Agree
  • Strongly Agree

19. Our marketing would be considered authentic to who we are as an organisation with its tone and style?

  • Strongly Disagree
  • Disagree
  • Neutral
  • Agree
  • Strongly Agree

20. We annually meet or exceed our growth targets for revenue and profitability?

  • Strongly Disagree
  • Disagree
  • Neutral
  • Agree
  • Strongly Agree

21. We regularly survey our customers and influencers or run focus groups to ascertain the needs of our target market?

  • Strongly Disagree
  • Disagree
  • Neutral
  • Agree
  • Strongly Agree

22. We have a strong track record of keeping our products / services as market leading through continuous improvement?

  • Strongly Disagree
  • Disagree
  • Neutral
  • Agree
  • Strongly Agree

23. We develop regular thought leadership assets around key problems our products / services solve by way of papers, videos, webinars, articles, seminars?

  • Strongly Disagree
  • Disagree
  • Neutral
  • Agree
  • Strongly Agree

24. We have a strong contact program in place with our target customers that is updated regularly and achieves our new client and new lead goals?

  • Strongly Disagree
  • Disagree
  • Neutral
  • Agree
  • Strongly Agree

25. Our products and services are seen as market leading and high quality?

  • Strongly Disagree
  • Disagree
  • Neutral
  • Agree
  • Strongly Agree

26. We participate regularly in industry conferences and seminars where we demonstrate our knowledge of our industry and our capabilities?

  • Strongly Disagree
  • Disagree
  • Neutral
  • Agree
  • Strongly Agree

27. We have a documented referral program that leverages our client advocates to drive a regular stream of referrals to the business?

  • Strongly Disagree
  • Disagree
  • Neutral
  • Agree
  • Strongly Agree

28. Our contact program demonstrates our capability effectively by way of videos, papers, offers, product innovations, webinars and more?

  • Strongly Disagree
  • Disagree
  • Neutral
  • Agree
  • Strongly Agree

29. We have customer success stories clearly articulated on our website and other marketing collateral?

  • Strongly Disagree
  • Disagree
  • Neutral
  • Agree
  • Strongly Agree

30. We continuously improve our products / services each year based on feedback from customers. We are considered innovative?

  • Strongly Disagree
  • Disagree
  • Neutral
  • Agree
  • Strongly Agree

To test yourself, take the survey link below and discover your top three strengths and top three weaknesses related to marketing.

https://www.mindshop.com/main.nsf/diagnosticbus.xsp?id=1w0nt3ayhj5kw