The reality of the business landscape is stark: 75% to 85% of businesses will never sell. Many entrepreneurs pour years of effort into building their companies, but when the time comes to exit, they find that their business is either not attractive to buyers or fails to meet basic acquisition criteria. Common reasons include over-reliance on the owner, lack of documented systems and processes, inconsistent financial performance, or failure to establish a strong market position. Additionally, many businesses lack a clear competitive advantage or growth potential that would entice buyers. This highlights the critical importance of early planning, building transferable value, and preparing a business for sale long before the owner decides to exit.

Even among the 15% to 25% of businesses that do sell, the majority fail to maximize their valuation. Around 75% to 85% of these sales leave significant money on the table due to avoidable missteps. Factors such as underdeveloped operational efficiencies, inadequate documentation, and the absence of a clear growth strategy can result in lower offers or buyers demanding significant discounts. Additionally, failure to demonstrate strong, consistent earnings or leverage untapped market opportunities can erode value. By focusing on strategic preparation, such as creating documented systems, stabilizing revenue streams, and strengthening their competitive position, business owners can significantly enhance their company’s perceived value and command a premium at the negotiation table.

Throughout the next 24-36 months, we are going to provide you with a road map, on-demand training programs, and on-demand coaching that will allow you to tackle two key concepts a month that will substantially drive valuation. You can purchase the on-demand access to this month's marketing program for all of your customer facing business personnel. If you are not going to take that approach, you should enroll your number two person in the business so that they could take over for you in an emergency situation. This first month we will tackle marketing mastery. Here are the topics that the training will cover.

Overview

This Marketing Strategies course will assist you in mapping out how to understand the needs of your target customers, cut through in a cluttered market and achieve specific growth targets for your business.

Modules

  • Marketing Strategies course overview and goals

  • Marketing audit

  • Understanding your target customers

  • Competitor Analysis

  • Best Practice - what can we learn?

  • What is your competitive advantage?

  • Four ways to grow a business

  • Product Strategy

  • Improving the value of a product / service

  • Pricing Strategy

  • Marketing Pyramid

  • CRM and Marketing Automation

  • Leveraging Social Media

  • 8C’s of conversion

  • Marketing One Page Plan

  • Marketing Strategies - case study

Where are you now? The Marketing Diagnostic

https://online.mindshop.com/main.nsf/diagnosticbus.xsp?id=xjo7uuwpm51c