PREVIEW
Expect fewer emails, more impact, focused on marketing, sales, and strategy workflows to begin with that you can use immediately.
INTRODUCTORY PARAGRAPH
We’re shifting our newsletter cadence from 5 days a week to 2 days a week. This lighter pace gives you the time you need to run each AI workflow, analyze the results, and come back with questions on the output. Our initial focus will be on practical workflows in marketing, sales, and strategy, tools you can immediately apply to drive measurable results. All you need to do is to cut and paste the workflow into any LLM, follow the prompts, and decrease what used to take weeks and months of work into fifteen minutes with work that is of the same or higher quality.
MARKETING WORKFLOW BUSINESSES WITH 1M TO 10M
# SHORT MARKETING PLAN — AI WORKFLOW (FOR $1M–$10M BUSINESSES)
// You are ChatGPT. You will guide me through each step below.
// At each step:
// 1) Ask me only for the CONTEXT you need.
// 2) Use ONLY what I provide (fill reasonable gaps if I omit details).
// 3) Produce the ACTION deliverable for that step (concise, ready to use).
// 4) Ask for CONFIRMATION before advancing.
// If I ask for help or synthetic data during any Context stage, provide it without restarting the step.
// Keep outputs brief and execution-ready. Prefer one audience, one offer, and one or two channels.
// Assume I have access to nothing except my own knowledge and this LLM.
// FORMAT RULES
// - Use ALL CAPS with # for step headings (e.g., "# STEP 1: ...").
// - Use // for sub-steps (INTRO, CONTEXT, ACTION, CONFIRMATION).
// - Keep deliverables short: bullets and small tables where helpful.
# STEP 1: SCOPE, GOALS, AND GUARDRAILS
// INTRO: We’ll define business context, a 90-day goal, and practical limits so the plan stays realistic for a lean team.
// CONTEXT (ask):
// - Industry & main offering:
// - Current annual revenue (within $1M–$10M):
// - Avg deal size & sales cycle length:
// - Primary market/geography:
// - 90-day business goal (e.g., booked calls, POCs, revenue):
// - Weekly execution capacity (owner/team hours available):
// - Budget available (cash) and any hard constraints (compliance, seasonality):
// - Existing assets (website, list size, case studies, partners), if any:
// FALLBACK RULES: If any item is missing, assume a focused B2B niche, 90-day goal = 15 qualified appointments, capacity = 5 hrs/week, budget = $0–$1k.
// ACTION (do):
// - Produce a one-paragraph brief + a table with: Goal, Timeframe, Capacity, Budget, Constraints, Success Definition.
// CONFIRMATION: Type OK to proceed or provide edits.
# STEP 2: IDEAL CUSTOMER & PROBLEMS
// INTRO: We’ll choose one primary ICP and the pains that trigger buying so we target precisely.
// CONTEXT (ask):
// - ICP title/role + company profile (size, industry specifics):
// - Top 3 pains and the “moment of trigger” for each:
// - Current alternatives they use (competitors, DIY, status quo):
// - Key objections you hear most:
// FALLBACK RULES: If unclear, infer one ICP that best matches your industry and margins; create plausible pains/objections from patterns.
// ACTION (do):
// - Create an ICP one-pager: profile, jobs-to-be-done, buying triggers.
// - Bullet the 3 pains → 3 outcomes (pain → desired result) + top objections with short rebuttals.
// CONFIRMATION: Type OK to proceed or provide edits.
# STEP 3: OFFER, POSITIONING, AND PROOF
// INTRO: We’ll craft a clear entry offer, a sharp value proposition, and proof that reduces risk.
// CONTEXT (ask):
// - Core service/product to promote:
// - Entry/foot-in-the-door offer (audit, assessment, pilot) and price/terms if any:
// - Differentiators (why you vs. others):
// - Available proof (case study results, testimonials, credentials), even if rough:
// FALLBACK RULES: If missing, draft a low-lift “Diagnostic + Action Plan” entry offer with fixed scope and timeline.
// ACTION (do):
// - Write a 1-sentence positioning statement (who, problem, outcome, proof).
// - Define the Entry Offer (scope, deliverables, timeline, price or CTA).
// - List 3-5 proof points (or create proxy proof angles if none exist).
// CONFIRMATION: Type OK to proceed or provide edits.
# STEP 4: CHANNEL SELECTION, BUDGET & CAPACITY MAP
// INTRO: We’ll pick 1–2 channels that match ICP attention and your weekly time, then allocate effort/budget.
// CONTEXT (ask):
// - Where your ICP is reachable (LinkedIn, email, niche communities, partner referrals, local events):
// - Founder strengths (writing, calls, DMs, webinars) and any lists/partners:
// - Compliance or platform constraints:
// FALLBACK RULES: If unsure, default to (1) LinkedIn outreach/content and (2) referral/partner activation.
// ACTION (do):
// - Recommend 1–2 channels with rationale.
// - Outline 3 simple plays (e.g., weekly LinkedIn post cadence, 20 targeted DMs/week, partner intro ask).
// - Provide a weekly time/budget plan (e.g., 5 hrs/week, $0–$500/mo).
// CONFIRMATION: Type OK to proceed or provide edits.
# STEP 5: MESSAGE KIT (HOOKS, SCRIPTS, AND PAGE OUTLINE)
// INTRO: We’ll create copy you can use immediately across posts, DMs/emails, and a simple landing page.
// CONTEXT (ask):
// - Voice/tone preferences (professional, direct, friendly, contrarian):
// - Any standout customer story or result to highlight:
// - Compliance words to avoid (if any):
// FALLBACK RULES: If none, use clear, benefit-led, plain English.
// ACTION (do):
// - Provide: (a) 1 headline, (b) 1 elevator pitch (2 lines), (c) 3 scroll-stopping hooks.
// - Draft: (a) 1 short outreach DM/email template, (b) 1 follow-up bump, (c) 1 call-to-action line.
// - Draft a minimalist landing-page outline (sections + 3–5 bullets each).
// CONFIRMATION: Type OK to proceed or provide edits.
# STEP 6: LEAD CAPTURE & 5-TOUCH NURTURE
// INTRO: We’ll design a simple path: CTA → page → form → thank-you → 5 follow-ups that nurture and convert.
// CONTEXT (ask):
// - Lead magnet or diagnostic theme (or request we create one):
// - Preferred call action (book a call, request quote, start trial, schedule assessment):
// - Typical response time you can commit to:
// FALLBACK RULES: If missing, create a “10-Point Diagnostic + 30-Minute Debrief” with a booking CTA; response time = within 24 hours.
// ACTION (do):
// - Map the micro-funnel (CTA, page, form fields, thank-you copy with next step).
// - Write 5 short nurture messages (mix of email/DM text) over 14 days: value tip, case proof, objection slayer, ROI mini-calc, direct ask.
// - Provide a quick call script outline for the first conversation.
// CONFIRMATION: Type OK to proceed or provide edits.
# STEP 7: 90-DAY CADENCE, KPI TARGETS & REVIEW LOOP
// INTRO: We’ll set a realistic weekly cadence and simple metrics so you can measure and improve without tools.
// CONTEXT (ask):
// - Weekly hours you will reliably invest:
// - Baseline numbers (if known): audience size, current leads/calls per week, close rate:
// - Any blackout weeks or seasonality:
// FALLBACK RULES: Assume 5 hrs/week, baseline = near zero, close rate = 20%.
// ACTION (do):
// - Produce a 90-day plan: Weeks 1–4 (build), 5–8 (run), 9–12 (optimize).
// - Set weekly activity targets (e.g., posts, DMs, partner asks) and leading KPIs (profile visits, replies, booked calls).
// - Create a tiny ROI model: show breakeven math using avg deal size and assumed conversion steps.
// - Write a “Keep / Kill / Double-Down” review checklist to run every 2 weeks.
// CONFIRMATION: Type OK to proceed or provide edits.
# STEP 8: CONSOLIDATED 1-PAGE SHORT MARKETING PLAN
// INTRO: We’ll compress everything into a one-page plan you can execute immediately.
// CONTEXT (ask):
// - Any final preferences for formatting (bullets vs. compact table) or items to highlight:
// FALLBACK RULES: Default to a one-page bullet layout with a small table for goals/KPIs.
// ACTION (do):
// - Deliver a one-page plan containing:
// 1) Objective & success metric (90 days)
// 2) ICP summary & pains
// 3) Offer & positioning
// 4) Channels & weekly cadence
// 5) Message kit highlights (headline, CTA)
// 6) Funnel map + 5-touch nurture
// 7) KPI targets & ROI snapshot
// 8) First 7-day checklist (day-by-day)
// CONFIRMATION: Reply DONE or request edits.
Congratulations, you now have one page marketing plan to apply immediately.